news and tips to improve your event experience

How Can I Follow Up Effectively After a Trade Fair?
May 9, 2017

How Can I Follow Up Effectively After a Trade Fair?

“They’ll call me when they’re ready to move forward. They’ve got my card.” Your sales leads may indeed have your card — in a pile of other business cards or lost in the black hole known as a handbag. It’s safe to say, then, that...

How to deliver a successful sales pitch
April 3, 2017

How to Deliver a Successful Sales Pitch

What is one of the most costly mistakes any salesperson can make? Failing to listen to the needs, concerns of potential customers. Many hastily jump right into the sales pitch. Is that the best way, though? No. Before anything else, you should listen closely to each...

Is the first impression all there is
April 3, 2017

Is the First Impression All There Is?

You’ve probably heard the saying, “You only get one chance to make a first impression”. Various studies suggest that a first impression is cemented within the first few minutes or even seconds of interaction. This implies that if you make a mistake or if you’re...